Hammitt – Digital Marketing Manager – Performance & Growth ✨

Join the Hammitt Crew

Headquartered in Los Angeles, Hammitt designs luxury handbags and accessories crafted from premium materials, finished with jewelry-grade hardware and rooted in thoughtful, functional design.

We are dedicated to delivering a seamless customer experience across a curated mix of eCommerce, retail, and wholesale channels. As we continue to grow, we’re seeking passionate, driven individuals to join our team and be part of our story.

The Role

We’re looking for a Digital Marketing Manager to lead performance and growth across our DTC business. You’re a storyteller with spreadsheets, a growth driver who protects brand equity, and a collaborator who knows how to turn insight into action. You’ll own our paid media engine, guide partners, and help shape how the world discovers Hammitt.

What You’ll Do

• Own and optimize Hammitt’s digital growth strategy across Meta, Google, YouTube, TikTok, Affiliate and CTV, with a focus on scaling profitable DTC revenue.
• Manage a $5.5M+ annual paid media budget, pacing and forecasting daily to hit aggressive revenue and efficiency targets (MER, CAC, LTV:CAC).
• Build and run a structured testing engine across creative, audiences, offers and landing pages, ensuring every test balances brand standards with performance goals.
• Improve efficiency and optimize the marketing mix to lower blended CAC.
• Oversee segmentation strategies for high-value cohorts and high-ticket buyers.
• Partner closely with ecommerce, creative, and retention teams to improve CVR across PDPs and checkout, and drive email/SMS to 25–35%+ of DTC revenue.
• Align media strategy with inventory levels and margin realities, thinking in terms of contribution margin, not just platform‑reported ROAS.
• Turn complex performance data and attribution signals into clear, actionable stories and recommendations for the leadership team.

What We’re Looking For

• 5+ years in digital/performance marketing for DTC or premium consumer brands
• Hands‑on experience with paid social and paid search; comfort working with agencies/contractors
• Previous budget oversight of $2M–$10M+ in annual spend
• Strong grasp of CAC, MER, LTV and contribution margin (beyond platform ROAS)
• Fluency in GA4 and Shopify; experience with tools like Triple Whale or Northbeam is a plus
• A mix of analytical rigor, curiosity and love for building brands, not just buying clicks

We offer a competitive salary 100-130K, bonus, flexible unlimited PTO, and full benefits: health, 401K, dental, vision, etc.

— Join The Mission: FEEL IT. LOVE IT. HAMMITT.